Clik here to view.
How many flight instructors do you know that have an airplane mod named after...
Aviation Marketing Ladies and gentlemen, I give you the Elliot Bar. Named after my favorite instructor pilot at Leading Edge Aviation. How many flight instructors do you know that have an airplane mod...
View ArticleClik here to view.
Roasted in the Social Media – Case Study –“United Breaks Guitars”
Aviation Marketing The biggest public relations nightmare that companies used to have to worry about was a 60-Minutes news crew showing up in the lobby. Now any customer or employee with a grievance...
View ArticleClik here to view.
Every Employed Person Is a Salesperson (At Least Part-Time!)
Aviation Marketing Many of the companies we consult with handicap themselves with an attitude that marketing and sales is somehow embarrassing or wrong. I understand their feelings, but have to offer a...
View ArticleClik here to view.
Using Social Media for Aviation Sales
Aviation Marketing Patrick Dunne of NBAA asks Josh Mesinger of Mesinger Aviation Sales (www.jetsales.com) and Paula Williams of ABCI (www.AviationBusinessConsultants.com) to explain how social media...
View ArticleClik here to view.
Schoolhouse Rock! – Great Video Marketing Example
Aviation Marketing John and I were walking last night and talking about the appalling lack of understanding people seem to have about civics these days. (This is one of our favorite pastimes- walking...
View ArticleClik here to view.
Does Your Marketing Have a Multiple Personality Disorder?
Aviation Marketing Janus is the Roman god of choices, doorways, beginnings, and endings. And it's a good way of illustrating the phenomenon of multiple faces or personalities. Many of the companies we...
View ArticleClik here to view.
The Price of Doing Nothing . . .
Aviation Marketing Thought of the day . . . There are many options with your marketing efforts- we have service levels from Light Aircraft (mostly self-service) to Business Jet (white-glove...
View ArticleClik here to view.
Plans for 2013 – Assuming the Mayans are Wrong
Aviation Marketing On the radical assumption that the Mayans were wrong, (certain economic indicators to the contrary) we’re planning some changes for 2013. Working with Leeper and Associates in 2012...
View ArticleClik here to view.
Marketing Master Class – Effective Sales Presentations!
Aviation Marketing Join us for the webinar! When a prospect says: “I’ll get everyone together, and I’d like you to tell my board (or colleagues, or boss) about your product or service.” Great! This is...
View ArticleClik here to view.
We Ask Robert Mark about Working with the Media
Aviation Marketing In this excerpt from our Marketing Master Class, we talk with one of our favorite aviation media personalities. We ask Robert Mark what to do when the 60 Minutes news crew shows up...
View ArticleGood Pilot Philosophies – Humor
This is from one of those emails that seems to have been all over the planet. But in case you missed any, some of these are hysterical. The difference between a duck and a co-pilot? The duck can fly. A...
View ArticleMore great aviation quotes – these are from a friend in the military!
‘If the enemy is in range, so are you.’ – Infantry Journal ‘It is generally inadvisable to eject directly over the area you just bombed.’ – U.S. Air Force Manual ‘Tracers work both ways.’ – U.S. Army...
View ArticleEven before the Patriot Act
I ran across the following and was astonished to find that we apparently the U.S. had some really weird airport laws before 9/11! The following are actual laws from a variety of places in the United...
View ArticleClik here to view.
Never make fun of little airplanes!
One day, the pilot of a Cherokee 180 was told by the tower to hold short of the runway while a DC-8 landed. The DC-8 landed, rolled out, turned around, and taxied back past the Cherokee. Some...
View ArticlePilot to Tower
Pilot to Tower: Pilot to tower . . . I am 300 miles from land . . . 600 feet over water . . . and running out of fuel . . . please instruct! Tower to pilot: Tower to pilot . . . repeat after me: “Our...
View ArticleClik here to view.
“Falling With Style
That’s not flying, that’s just falling with style. — Woody, from the 1996 movie ‘Toy Story,’ regarding Buzz Lightyear. The post “Falling With Style appeared first on Aviation Business Consultants.
View ArticleOn Choosing A CoPilot
Never fly in the same cockpit with someone braver than you. Richard Herman, Jr., “Firebreak” The post On Choosing A CoPilot appeared first on Aviation Business Consultants.
View ArticleClik here to view.
A Caption Would be Superfluous
The post A Caption Would be Superfluous appeared first on Aviation Business Consultants.
View ArticleSafety Briefing
Occasionally, airline attendants make an effort to make the “in-flightsafety lecture” a bit more entertaining. Here are some real examplesthat have been heard or reported: “There may be 50 ways to...
View ArticleClik here to view.
Top Ten Signs that You’re an Aviation Addict
You speed dial ATIS You whine and fret on every nice day that you’re not up in the air (instrument students and pilots add low cloudy days) You whine and fret every day that the wx is too bad for...
View ArticleClik here to view.
More Guidelines for New Student Pilots
This appeared in Australian Aviation Magazine (June 2000 – Long story how I found it NOW!) Every takeoff is optional. Every landing is mandatory. If you push the stick forward, the houses get bigger....
View ArticleRapping Flight Attendant
This was just too good not to share. Don’t you just love it when people just take their job and own it? The Rapping Flight Attendant – Watch more Funny Videos We really enjoy working with people who...
View ArticleClik here to view.
Stolen Cessna 172 vs. F16s – Can you believe kids these days?
Can you believe that a kid would steal a Skyhawk and NOT obey F-16s? The plane had been escorted by two F-16 fighter jets since shortly after it crossed into U.S. airspace from Canada, and the pilot...
View ArticleClik here to view.
1942 Washington Post Says “Think Before You Tweet!”
Think Before You Tweet – Good advice then, good advice now! The post 1942 Washington Post Says “Think Before You Tweet!” appeared first on Aviation Business Consultants.
View ArticleClik here to view.
Leading Edge Goose Flies to Nephi with a 40-knot tailwind!
Goose was rescued from a toy vending machine at Trafalga. Lucky for him, the guy that won him was Joe Davis, the Marketing Director at Leading Edge Aviation. Living at a flight school is the best...
View ArticleClik here to view.
Do your sales calls get a chilly reception? This could be why.
When I went from the world of finance and education to the world of aviation, I had NO IDEA how hard it would be to make sales. I remember picking up the phone and calling the Marketing Director of a...
View Article
